Nielsen-Kellerman needed to identify their web site’s usability issues and address information hierarchy. Stakeholder interviews, customer database and traffic log analysis revealed insights into the unique market segment and its search behaviors. Paper prototypes were created to test designs prior to development. Usability testing and task analyses were performed with participants in the office. Site users’ survey results and vendor feedback were analyzed and a plan of action implemented to improve functionality and to meet business objectives.

Methods Used

• Design research
• Visual design
• Prototyping
• Stakeholder interviews
• Survey and analysis
• Facilitated brainstorming
• Sitemap
• Usability testing
• Quality assurance testing
  

Applied Technologies

• Photoshop
• Flash
• PHP
• XHTML
• CSS
• JavaScript
• E-Commerce